THE AI OPERATING SYSTEM FOR CONSUMER BRANDS
See your business from the summit.
Cerros can integrate data from every system you run — ERP, marketplaces, ads, warehouses, distributors — into one platform branded as yours, with an AI brain that knows your numbers cold. We're your partner in making it happen.
YOUR BUSINESS IS COMPLEX
None of this is simple. We’ve lived it too.
Direct to retailers. Through distributors. Marketplaces, wholesale platforms, your own store — most brands run several at once, each with its own rules, its own data, its own headaches. We’ve worked every one of these routes, and we know how much it takes just to keep them straight. Cerros is our attempt to carry some of that for you.
DIRECT RETAIL
You → Retailer → Retail store
THREE-TIER
You → Distributor → Retail store
PLATFORM WHOLESALE
You → Faire / RepRally → Retail store
MARKETPLACE-FULFILLED
You → Amazon FBA / Walmart WFS → Consumer
SELLER-FULFILLED D2C
You → Your store / FBM / eBay → Consumer
ONE SOURCE OF TRUTH
01 — THE PROBLEM
Right now, your business lives in one place seventeen browser tabs and x spreadsheets.
The ERP says one thing. Amazon says another. The 3PL has its own portal, the distributors send spreadsheets, and the ad platforms don't talk to any of them. Everything you know about each retailer lives in one rep's inbox. Every simple question becomes a scavenger hunt.
NetSuite· 4 unread
Shopify Admin
Amazon Ads
Meta Ads Manager
KeHE Connect
Inventory Sheet_FINAL_v7.xlsx
RE: RE: FW: April deductions
02 — THE HONEST PART
The more you put in, the more you get out.
Every AI company on your feed is promising the world. We won't. Cerros runs on your data — and what it can do for you depends entirely on how much of your business you let it see. The connectors are never the limit: if it holds your data, we can connect it. The real question is what you want connected.
TRY IT — FEED THE BRAIN
The full digital picture
DTC, marketplaces and every ad platform in one view — revenue, spend, and what's actually converting.
True margins, SKU by SKU
Real costs against real revenue — which products make money, and which just make volume.
+ CONNECT ERP & FINANCE
Velocity at every door
Sell-through by retailer, distributor and store — where you're winning shelf and where you're dying quietly.
+ CONNECT RETAIL · DISTRIBUTORS
Inventory without surprises
On-hand, in-transit and weeks-of-cover across every warehouse — see the stockout before it happens.
+ CONNECT ERP & FINANCE · LOGISTICS & 3PL
Demand planning that holds up
Forecasts built on sales, inventory, purchasing and true sell-through. No shortcuts — this one needs almost everything.
+ CONNECT ERP & FINANCE · RETAIL · DISTRIBUTORS · LOGISTICS & 3PL
The Brain — ask it anything
A private AI that knows your whole business. It reads across everything above — which is exactly why it needs everything above.
+ CONNECT ERP & FINANCE · RETAIL · DISTRIBUTORS · LOGISTICS & 3PL
A sharper slice — real answers about what you've connected. Not a whole-business brain yet, and we won't pretend otherwise.
And it never stops here — your platform keeps evolving with you: new connectors and custom tools come online for you in days, not quarters.
Forty-plus combined years in CPG taught us to say the quiet part out loud: if what you're asking for needs more data than you plan to connect — or a tool we haven't built yet — we'll tell you before we take a dollar. We're not here to promise the world. We're here to do this right.
So — what do you want from Cerros?
Tell us what you're trying to solve→WHERE WE FIT
Keep your stack. We're not here to replace it.
Your ERP runs your books. Your WMS runs your warehouse. They're good at their jobs — and they're staying. Cerros is the layer on top that finally makes them talk to each other.
WHAT WE'RE NOT
A replacement for your ERP, WMS or accounting — they run your operations, and they're staying
Another system of record to migrate everything into
One more tab in the pile
WHAT WE ARE
Every insight your business needs — pulled from all of those systems, in one place
Automation for the manual work between them — the exports, the re-keying, the Monday spreadsheets
A state-of-the-art CRM with full visibility on every account, door and rep — the whole retailer relationship shared by the team, not trapped in one inbox
The intelligence layer on top: dashboards, forecasts, and the Brain
03 — THE PLATFORM
Cerros can connect to everything you run on.
Every route to market — direct retail from your ERP, three-tier through your distributors, marketplaces, your own store, wholesale platforms like Faire — plus the ad platforms around them. Live, scheduled, backfilled to day one. If it holds your data, we wire it in.
NETSUITESHOPIFYAMAZON
WALMART
TARGET
SHIPHERO
QUICKBOOKSAMAZON ADSMETA ADS
GOOGLE ADS
TIKTOK
KLAVIYOKEHE
VIPYOUR DATABASE
…and lands it in one database that belongs to you.
Not our warehouse — yours. Every brand gets its own isolated, enterprise-grade database.
One source of truth. Query-ready.
Standardized across every source, so “how are we doing?” finally has one answer.
Then your Brain reads all of it.
Every source becomes context a private AI can reach on demand — so it knows your products, your customers and your numbers cold, an expert in your business from day one.
04 — YOUR BRAND
Branded like you built it in‑house.
Your logo. Your colors. Your domain. Cerros disappears behind your brand, so your team logs into your platform — not another vendor's dashboard.
- Every brand gets its own isolated database — your data never shares a home
- Enterprise security, role-based access, audit logging out of the box
- Live in days, not months — connectors and tools included
Good morning — here's Alta Foods today.
Revenue
$1.24M
+8.2%
Units
86.4K
+3.1%
In-stock
97.2%
+0.8%
Weekly velocity — all channels
LIVE
Top accounts — this week
Brain
Distribution is up 11 doors this week — want the breakdown by region?
05 — THE TOOLKIT
Every tool you'd otherwise buy. Already in the box.
Stop stitching together seven subscriptions. Cerros ships with the stack — all reading from the same database.
ACCOUNTS — MIDWEST TERRITORY
34 doors
CRM
Every retailer, distributor and door you sell in — the whole relationship on one map, shared by the team.
summer_campaign /
248 assets
Digital Asset Manager
Every asset organized, versioned, and shareable.
Would you recommend us?
NPS 62Surveys
Build, send, and analyze — results land in your database.
REVENUE
$1.24M
+8.2%
VELOCITY
IN-STOCK
97.2%
Dashboard Builder
Drag widgets, build the view each team actually needs — with AI callouts on the board.
Velocity +23% after the shelf reset
+23%Ad CPA above target 4 days straight
ACT3 doors zero-ordered for 2 weeks
WATCHAI Insights
The platform reads your numbers before you do — wins, risks and anomalies, each with a recommended next move.
28 void doors — natural channel
$84K/yrPromo window — reset in 6 weeks
$52KReorder gap — 12 doors under cover
$31KOpportunities
Whitespace the data finds for you — voids against your authorized store lists, promo windows, reorder gaps, ranked by dollars.
Reporting Suite
One reporting layer across every source — same place, same definitions.
DEMAND — NEXT 12 WEEKS
112K units
Demand Forecasting
See what's coming — units, revenue and reorder points, projected from your own history.
And the one you haven't thought of yet.
Cerros is built to extend. When your brand needs a tool that doesn't exist — a route planner, a deduction tracker, a co-op calendar — we build it into your platform in days, not quarters.
AGILE BY DESIGN — HERE FOR THE BRAND
A GOOD PLATFORM STARTS WITH A GOOD QUESTION
“Which doors did we lose last quarter — and which rep owns the win-backs?”
“What did the April price change actually do to our KeHE velocity?”
“Which deductions this month are worth disputing?”
“If Q4 repeats last year's lift, when do we run out of inventory?”
“Which retailer is quietly our most profitable — after trade spend?”
“What's our TACoS trend since the retail media budget doubled?”
“Which doors are authorized but not selling — and what's that worth?”
“Which route to market actually grew last quarter?”
Questions like these die in the gap between your systems. When your sources live in one database, they take seconds — and the Brain answers them in plain English.
06 — THE BRAIN
Every company gets a brain.
The Cerros Brain is a private AI grounded in every source you connect — your products, your customers, your numbers. Ask it anything. It answers with your data, right inside your platform.
BrainCONNECTED · 14 SOURCESKEHE VELOCITY · UNITS/STORE/WEEK
+11%
Reports on the fly
Ask for a report; get a report. Built from live data, not last month's export.
Routes, planned
It schedules your field team's week across accounts automatically.
Creative, generated
Digital ads and design comps, drafted with generative design APIs.
Answers in seconds
Reads across every source you connect. Your numbers, not guesses.
07 — TRUST & SECURITY
Turning your data into AI you can trust.
Pointing every system you run at one platform only works if that platform earns it. Cerros is built so the answer to “where does our data live, and who can see it?” is always simple: here, and only the people you choose.
Your data, fully managed
Every brand runs on its own isolated, enterprise-grade database — provisioned, secured, backed up and scaled by us. You own the data and can export it any time; you never touch a server.
Access, controlled
Role-based permissions and single sign-on out of the box, so the right people see the right numbers — and no one else does.
Every action audited
A complete, tamper-evident log of who did what and when — the accountability your finance and ops teams already expect.
Private AI, private data
Your Brain is grounded in your sources by secure retrieval, not training. Your numbers never leave your platform and are never used to train or fine-tune any model.
You do — completely. Every brand runs on its own isolated database, and the data inside it is yours to use, report on, and export at any time. Cerros is the platform; the data is never ours.
No shared tables, no pooled warehouse. Each brand gets a dedicated, enterprise-grade database with role-based access, single sign-on, and full audit logging — so your numbers stay yours and stay accounted for.
Days, not months. Your connectors, your tools, and your branded platform are stood up together — most brands are looking at their whole business in one place within the first week.
We build it. Cerros ships with native connectors across ERP, ecommerce, retail, distribution, advertising and analytics — and when your stack includes something new, a connector comes online in days.
That's the point. Direct retail from your ERP, three-tier sell-in plus your distributors' store-level depletions, marketplaces whether they fulfill or you do, your own D2C store, wholesale platforms like Faire shipping straight to stores — every route to market lands in the same database, reconciled to the same store. So “how are we doing at Sprouts?” has one answer across all of them.
No — but we'll be honest about the trade. Cerros gets better with every source you connect: give it one slice of the business and you get real answers about that slice. The full 360° view — and the Brain at its best — takes the full picture. If what you want needs more than you plan to connect, we'll say so up front instead of promising magic.
Never. Your Brain is grounded in the sources you connect by secure real-time retrieval — not by training. It answers only inside your platform, and your data is never used to train or fine-tune any model, ours or anyone else's.
One platform, branded as yours: every connector, the full toolkit — CRM, reporting, dashboards, forecasting, asset management and more — and a private AI that reads across all of it. No stitching together seven subscriptions.
See it from the summit.
Get a live demo with your own data sources — and watch your whole business come into view for the first time.