COMPANY
Built by operators, not tourists.
Forty-plus combined years inside consumer brands taught us two things: the data problem is real, and nobody fixes it by over-promising. Here's who we are and how we work.
01 — WHERE WE COME FROM
We didn't study this industry. We lived it.
Forty-plus combined years inside consumer brands — selling into retailers, fighting deductions, chasing distributor reports, rebuilding the same spreadsheet every Monday morning. We know what a category review feels like from the supplier's chair, and we know exactly which numbers you need when a buyer asks a question you have four minutes to answer.
Cerros exists because the tools we were handed never talked to each other — and because we got tired of running businesses out of browser tabs. So we built the platform we always wanted: every source in one database, every tool reading the same numbers, and an AI that actually knows the business.
40+
combined years operating in CPG — retail, ecommerce and distribution
1
database per brand. Yours, isolated, exportable any time
Days
from a missing connector or tool to a live one
02 — WHAT WE BELIEVE
Six things we'll never walk back.
The more you put in, the more you get out
Outcomes scale with the data you connect. One slice of the business gets you sharp answers about that slice; the full picture is where the real leverage lives. We'll always tell you which one you're buying.
Honesty over hype
If what you're asking for needs more data than you plan to connect — or a tool we haven't built yet — we'll say so before we take a dollar. Every AI company promises the world. We'd rather earn the second meeting.
Your data is yours
Your brand runs on its own isolated database, and everything in it belongs to you — to query, export or walk away with. We're the platform. We are never the owner.
Partner, not vendor
We sit on your side of the table. Your questions shape what we build next, and when something isn't working, you'll hear it from us first.
Days, not quarters
New connectors come online in days. Custom tools ship in days. Momentum is a feature — a platform you're still onboarding six months in isn't a platform, it's a project.
Do it right
Being handed the keys to a brand's data is a trust we take personally. We move fast, but never faster than we can do this properly.
03 — THE NAME
Cerros — Spanish for hills.
Running a consumer brand means standing at the bottom of a dozen separate hills — the ERP, the marketplaces, the distributor portals — each with its own partial view. Climb them one at a time and you spend your whole week climbing. The point of Cerros is the summit: one place high enough to see the entire landscape at once.
Say it out loud, though, and you'll hear something else: cerebral. That one we meant. A name that starts at the hills and ends at the brain, for a platform where the view from the summit feeds a private Brain that thinks about your whole business at once.
04 — HOW WE START
No pitch deck. A conversation.
01
Tell us what you're trying to solve
Not a feature tour — a conversation. What decision keeps getting made on gut feel? What number can nobody agree on? That's where we start.
02
We tell you what it takes
We map your goal to the data it actually needs and give you the straight answer — including when the honest answer is “that needs more sources than you're planning to connect.”
03
We stand it up together
Connectors live, history backfilled, tools under your brand. You'll know within weeks — not quarters — whether we're the partner we said we'd be.
See it from the summit.
Get a live demo with your own data sources — and watch your whole business come into view for the first time.