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Daily Industry Digest — Tuesday, August 11, 2026

7UP began its biggest reformulation in 15+ years, shifting to a lime-forward "7UP Lime Lemon" recipe rolling out nationwide from mid-August.

Today at a glance
  • 7UP began its biggest reformulation in 15+ years, shifting to a lime-forward "7UP Lime Lemon" recipe rolling out nationwide from mid-August.
  • Jones Soda and Rap Snacks unveiled a hip-hop–themed craft-soda line, the first drop in a broader multi-year partnership between two challenger brands.
  • Monster Beverage's 2-for-1 stock split takes effect today (Aug 11), and analysts are openly framing Celsius as the energy category's prime buyout target.
  • Meta open-sourced Muse Glimmer, a 30B-parameter agentic model that runs locally on a single consumer GPU under an Apache 2.0 license.
  • The EU ordered Google to open Android to third-party AI assistants (Claude, ChatGPT) by 2027; Anthropic separately unveiled a "Theseus" data-center joint venture.
  • Amazon extended Sponsored Products off-Amazon placements to creators effective Aug 10, auto-enrolling existing campaigns at their current bids.
  • Branded-CPG M&A stayed quiet inside the strict 72-hour window, leaving the energy-drink comp set as the live valuation benchmark.
  • Distributor M&A was quiet in the window; the RNDC wind-down and Reyes asset transfers remain the live DSD thread.
Distribution & DSD1 story
Retail1 story
CPG Products & Brands2 stories
Functional & Better-For-You2 stories
Capital & Deals2 stories
Digital Advertising & Growth1 story
AI & Emerging Tech2 stories
Watch list
  • Whether Monster deploys its cash/buyback firepower or pursues M&A now that its 2-for-1 split is complete.
  • Any concrete follow-through on Celsius acquisition chatter, or a formal denial.
  • The next BevNET/trade new-beverage roundup (typically end-of-week) for fresh protein and functional launches.
  • Resolution of the RNDC wind-down: additional territory transfers, WARN filings, and which houses absorb key states.
  • Early advertiser reaction to Amazon's creator-placement auto-enrollment and any measurement/opt-out guidance.
  • Adoption signals for locally run agentic models (Muse Glimmer) inside retail and CPG software stacks.
Sources · 15
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